Now at this point, unless maybe you're playing on very high difficulty settings, you should be a couple years in and have a profit of a couple mill/ year, that will also extend your credit line, now you can really start having fun.
You should also be able to build a second and third store. It's been a long long time since I played this, but here's what I remember working pretty much all the time: Start with a department store on an urban tile, find products that have enough supply (the blue bar, (vs the red bar that denotes demand)), and a good overall rating, micromanage it just a little for a while (adjusting sales price or even changing products if demand for it is too high, if theres products with better overall ratings or if a competitor is pushing the same product at a rating (quality, price, brand) you can't compete with.
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